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With the increasing demand for personalization and diversification among the elderly population, the silver haired economy has officially taken a leading position.


Recently, a survey by Shopee showed that an increasing number of elderly people (55 years old and above) in Singapore are becoming interested in online shopping and entertainment. At present, 70% of elderly people have already regarded online shopping as a habit, which completely breaks the stereotype that the public had before about the relationship between elderly people and online shopping.

Shopee reported that many elderly groups express that online shopping can provide more convenience and have a positive impact on their lives. Nearly half of the elderly expressed interest in games and live streaming content within Shopee applications, as these can help them enrich their leisure time.


The reason why these elderly people are interested in games and live streaming within the application is, on the one hand, because they have a greater demand for online shopping and are more receptive to new things; On the other hand, the elderly nowadays pursue not only material satisfaction, but also spiritual enjoyment. They need interesting things to help them pass the time. Games and live streaming content are obviously good choices.

In the past two years, the global population aging has accelerated, and more and more people are entering the ranks of the elderly, which has also made the silver economy highly valued by everyone. For platforms and sellers, the silver wave has brought valuable opportunities. Only by firmly grasping the silver economic opportunities can we expand the new space for the development of the silver economy.